Λύσεις — Κεφάλαιο 47: The High Tech Pitch (σελ. 233) – ENGLISH FOR OFFICE CLERKS Β ΕΠΑΛ

Λύσεις — Κεφάλαιο 47: The High Tech Pitch

Ενδεικτικές λύσεις των 12 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 232-234): 7 ερωτήσεις κατανόησης (A. Questions) + 5 κλειστές ασκήσεις λεξιλογίου/γραμματικής (B. Exercises). Το CH table εκτιμούσε B=6 (σύνολο 13)· η οπτική επαλήθευση επιβεβαίωσε ΠΡΑΓΜΑΤΙΚΟ σύνολο 5 top-level ασκήσεων Β (σύνολο 12).

Ερώτηση 1 (σελ. 233)

Ερώτηση: What affects the techniques of direct marketing?

Απάντηση:

• Αυτούσιο (σελ. 232): «Technological developments have had a dramatic effect on the techniques of direct marketing.»

Σύνοψη: Technological developments affect the techniques of direct marketing.

Ερώτηση 2 (σελ. 233)

Ερώτηση: Where are new technologies being used?

Απάντηση:

• Αυτούσιο (σελ. 232): «New technologies, from laser printing to videodisc, are now being used in all stages of direct marketing campaigns.»

Σύνοψη: They are being used in all stages of direct marketing campaigns.

Ερώτηση 3 (σελ. 233)

Ερώτηση: What do companies do through their computers?

Απάντηση:

• Αυτούσιο (σελ. 232): «Companies keep lists or "marketing files" and, through their computers they record customer history.»

Σύνοψη: Through their computers, companies record customer history (keeping marketing files/lists).

Ερώτηση 4 (σελ. 233)

Ερώτηση: What do television receivers promise?

Απάντηση:

• Αυτούσιο (σελ. 232): «Television receivers are being sold with the promise "ready to receive cable and satellite".»

Σύνοψη: Television receivers are sold with the promise that they are ready to receive cable and satellite.

Ερώτηση 5 (σελ. 233)

Ερώτηση: How many letters come out per hour with the help of laser printing?

Απάντηση:

• Αυτούσιο (σελ. 232): «Thanks to laser printing 7,000 letters come out an hour including a personal PS on the reverse of the letter.»

Σύνοψη: 7,000 letters come out an hour, including a personal PS on the reverse of the letter.

Ερώτηση 6 (σελ. 233)

Ερώτηση: Which use of the computer power is taken for granted?

Απάντηση:

• Αυτούσιο (σελ. 232): «The use of computer power to locate the best prospects drawn upon the relevant information is something that is already taken for granted.»

Σύνοψη: Using computer power to locate the best prospects, drawing upon relevant information, is already taken for granted.

Ερώτηση 7 (σελ. 233)

Ερώτηση: When is technology valuable?

Απάντηση:

• Αυτούσιο (σελ. 232): «no technology is of any value unless it is useful and used.»

Σύνοψη: Technology is valuable only when it is useful and actually used.

Άσκηση 1 (σελ. 233)

Ερώτηση: Put the verbs in brackets in the right tense. a. The development of technology (have) an exciting effect on direct marketing. b. Companies (record) customer history through their computers. c. There (be) no electronic mail between businesses a few years ago. d. Teletext (be) a reality in the near future. e. If the device ___ (not be) useful the company would not have used it.

Απάντηση:

• a-b: Present Simple (γενική αλήθεια). c: Past Simple (a few years ago). d: Future Simple. e: 3ος υποθετικός → Past Perfect στο if-clause.

Σύνοψη: a. has had (ή has). b. record. c. was. d. will be. e. had not been.

Άσκηση 2 (σελ. 233)

Ερώτηση: Based on the text, give questions to the following answers. a. Laser printing and videodisc. b. Through their computers. c. There is an electronic mail between businesses. d. No, it is becoming a reality. e. In printing and in paper handling.

Απάντηση:

• Κάθε ερώτηση διαμορφώνεται ανάλογα με το είδος πληροφορίας που ζητά η απάντηση (What/How/Is there/Where).

Σύνοψη: (ενδεικτική) a. What are examples of new technologies used in direct marketing? b. How do companies record customer history? c. Is there any electronic mail between businesses? d. Is the teletext dream already a reality? e. Where are there exciting developments, apart from computer use?

Κριτήρια αξιολόγησης:

• Ενδεικτική διατύπωση — δεκτή κάθε ερώτηση που οδηγεί λογικά στην ίδια απάντηση.

Άσκηση 3 (σελ. 233)

Ερώτηση: Match the following: a. technology b. printing c. marketing d. achievement e. file f. advance — with: 1. making marks on paper etc., by pressing it with inked type 2. something successfully finished or gained esp. through skill and hard work 3. science of industrial art 4. branch of business concerned with advertising 5. forward movement; development 6. folder for keeping papers in, especially in an office.

Απάντηση:

• Κάθε λέξη αντιστοιχεί σε ΕΝΑ γράμμα-ορισμό.

Σύνοψη: a-3 (technology = science of industrial art) · b-1 (printing = making marks on paper) · c-4 (marketing = branch of business concerned with advertising) · d-2 (achievement = something successfully gained through skill/hard work) · e-6 (file = folder for keeping papers) · f-5 (advance = forward movement/development).

Άσκηση 4 (σελ. 234)

Ερώτηση: Rewrite the sentences with the new prompts without changing their meaning. a. They are now using new technologies in all stages of direct marketing campaigns. New technologies... b. Companies record customer history through their computers. Customer history... c. They will use an electronic mail between businesses. An electronic mail... d. Laser printing has made letter writing more quick. Letter writing... e. The development of technology has affected the techniques of direct marketing. The techniques of direct marketing... f. Tom didn't know anything about the changes in the company. They hadn't told him. Tom didn't know anything about the changes in the company. He...

Απάντηση:

• Μετατροπή ενεργητικής σε παθητική σύνταξη διατηρώντας το νόημα· στο (f) το «They hadn't told him» γίνεται παθητικό Past Perfect με υποκείμενο «He».

Σύνοψη: a. New technologies are now being used in all stages of direct marketing campaigns. b. Customer history is recorded (by companies) through their computers. c. An electronic mail will be used between businesses. d. Letter writing has been made more quick by laser printing. e. The techniques of direct marketing have been affected by the development of technology. f. Tom didn't know anything about the changes in the company. He hadn't been told.

Άσκηση 5 (σελ. 234)

Ερώτηση: How many words from the text can you find in the grid? A M U A L L A S E R X / C A P R I N T I N G S / U R O E P B E S T V A / S K N L I S T S D I T / T E L E T E X T J D E / O T D O C A B L E E L / M I I K H N A L S O L / E N R M A I L H O D I / R G E U S E D O R I T / T E C H N I Q U E S E / P S T P A P E R W C Z

Απάντηση:

• Διαβάζουμε το πλέγμα οριζόντια (από αριστερά προς τα δεξιά) και κάθετα (από πάνω προς τα κάτω) και κρατάμε λέξεις που υπάρχουν στο κείμενο.
• Οριζόντια: LASER (1η γραμμή), PRINTING (2η), BEST (3η), LISTS (4η), TELETEXT (5η), CABLE (6η), ALSO (7η), MAIL (8η), USED (9η), TECHNIQUES (10η), PAPER (11η).
• Κάθετα: CUSTOMER (1η στήλη), MARKETING (2η στήλη), UPON (3η στήλη), DIRECT (3η στήλη), PITCH (5η στήλη), HOUR (8η στήλη), VIDEODISC (10η στήλη), SATELLITE (11η στήλη).

Σύνοψη: Λέξεις του κειμένου στο πλέγμα: LASER, PRINTING, BEST, LISTS, TELETEXT, CABLE, ALSO, MAIL, USED, TECHNIQUES, PAPER (οριζόντια)· CUSTOMER, MARKETING, UPON, DIRECT, PITCH, HOUR, VIDEODISC, SATELLITE (κάθετα) — 19 λέξεις. Μικρότερες λέξεις μέσα σε αυτές (π.χ. LIST, TEXT, USE, TECH, DISC, VIDEO) μετρούν προαιρετικά.

Κριτήρια αξιολόγησης:

• Όλες οι λέξεις διαβάζονται είτε οριζόντια από αριστερά προς τα δεξιά είτε κάθετα από πάνω προς τα κάτω.
• Το «direct» και το «pitch» προέρχονται από τον τίτλο και το «direct marketing»· το «hour» από το «7,000 letters come out an hour».