Λύσεις — Κεφάλαιο 21: The Mail Minefield (σελ. 107) – ENGLISH FOR OFFICE CLERKS Β ΕΠΑΛ
Λύσεις — Κεφάλαιο 21: The Mail Minefield
Ενδεικτικές λύσεις των 13 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 106-109): 8 ερωτήσεις κατανόησης (A. Questions) + 5 κλειστές ασκήσεις συμπλήρωσης/gerund-infinitive/λεξιλογίου/matching/Σωστού-Λάθους (B. Exercises).
Ερώτηση 1 (σελ. 107)
Ερώτηση: How do most professional people check a direct mail letter?
Απάντηση:
- Αυτούσιο (σελ. 106): «They read only the first few paragraphs. And if those first few paragraphs do nothing except that they state the offer again and again, they are happy».
Σύνοψη: (ενδεικτική) They read only the first few paragraphs, and if those paragraphs state the offer again and again, they are happy.
Ερώτηση 2 (σελ. 107)
Ερώτηση: How is it possible to avoid most of the worst pitfalls?
Απάντηση:
- Αυτούσιο (σελ. 106): «It is possible to avoid most of the worst pitfalls, if the writer has experience in the field».
Σύνοψη: (ενδεικτική) It is possible if the writer has experience in the field.
Ερώτηση 3 (σελ. 107)
Ερώτηση: Which is the prime indicator of professionalism?
Απάντηση:
- Αυτούσιο (σελ. 106): «Length is the prime indicator of professionalism».
Σύνοψη: (ενδεικτική) Length is the prime indicator of professionalism.
Ερώτηση 4 (σελ. 107)
Ερώτηση: When is a sales letter considered to be on the right lines?
Απάντηση:
- Αυτούσιο (σελ. 106): «If it is long (about two or three pages), it is on the right lines».
Σύνοψη: (ενδεικτική) When it is long (about two or three pages).
Ερώτηση 5 (σελ. 107)
Ερώτηση: Is a bad long letter always better than a good short one?
Απάντηση:
- Αυτούσιο (σελ. 106): «This does not mean that a bad long letter is better than a good short letter».
Σύνοψη: (ενδεικτική) No, it isn't. Length does not mean that a bad long letter is better than a good short one.
Ερώτηση 6 (σελ. 107)
Ερώτηση: Which are the two crucial parts of the letter?
Απάντηση:
- Αυτούσιο (σελ. 107): «The two crucial parts of the letter are the beginning and the end».
Σύνοψη: (ενδεικτική) The beginning and the end.
Ερώτηση 7 (σελ. 107)
Ερώτηση: How should a letter be laid out?
Απάντηση:
- Αυτούσιο (σελ. 107): «the letter should come straight out with what is being offered and it should be crisp and persuasive. The entire deal or offer must be contained in the first few paragraphs».
Σύνοψη: (ενδεικτική) It should come straight out with what is being offered and be crisp and persuasive; the entire deal or offer must be contained in the first few paragraphs.
Ερώτηση 8 (σελ. 107)
Ερώτηση: What should be repeated in the PS?
Απάντηση:
- Αυτούσιο (σελ. 107): «A PS is often the part of the letter that gets read first, and it should always repeat the deal or the offer».
Σύνοψη: (ενδεικτική) The deal or the offer.
Άσκηση 1 (σελ. 107)
Ερώτηση: Complete the sentences, drawing information from the text. a. It is possible to avoid most of the worst pitfalls, if ... b. The letter is on the right lines, if ... c. If the letter ........................................, it is time to start worrying. d. If a sales letter is good, it always ... e. If a letter is crisp and persuasive ...
Απάντηση:
- Οι απαντήσεις αντλούνται από το κείμενο (σελ. 106-107).
Σύνοψη: (ενδεικτική) a. ... if the writer has experience in the field. b. ... if it is long (about two or three pages). c. If the letter is short, it is time to start worrying. d. ... it always ends in a strong call to action. e. ... it catches the reader and makes him continue reading.
Άσκηση 2 (σελ. 107)
Ερώτηση: Use the gerund or infinitive of the verbs in brackets to fill in the blanks. a. He hasn't come yet. It is time to start …………...... (worry). b. There is no need …………...... so early (come). c. A well-written letter will make the reader continue …………...... (read). d. The next move in …………...... the letter is to skip the middle entirely, and go to the last page (check). e. John thanked me for …………...... him (help). f. This exercise is very difficult …………...... (understand).
Απάντηση:
- a. it is time to start + gerund ή to-infinitive (start worrying / start to worry).
- b. there is no need + to-infinitive· c. continue + gerund (continue reading)· d. πρόθεση «in» + gerund· e. thank someone for + gerund· f. difficult + to-infinitive.
Σύνοψη: a. worrying (ή to worry). b. to come. c. reading. d. checking. e. helping. f. to understand.
Άσκηση 3 (σελ. 108)
Ερώτηση: Choose the correct word. 1. He spoke so quickly that I didn't …………...... what he said. a) listen, b) take, c) accept, d) catch. 2. They do nothing …………...... sleep all day. a) as well as, b) besides, c) but, d) too. 3. As he was ill, he had to avoid …………....... a) sleeping, b) relaxing, c) working, d) resting. 4. Can't you …………...... your boss to increase your salary? a) reason, b) succeed, c) persuade, d) make.
Απάντηση:
- Λεξιλογική επιλογή με βάση το νόημα κάθε πρότασης.
Σύνοψη: 1. d) catch. 2. c) but. 3. c) working. 4. c) persuade.
Άσκηση 4 (σελ. 108)
Ερώτηση: Match the following so as to make eight pairs of synonyms. a. remarkably, b. state, c. accuracy, d. pitfall, e. crucial, f. crisp, g. entire, h. brilliant — 1. mistake that can easily be made, 2. causing admiration; very clever, 3. of decisive importance, 4. whole, 5. considerably, 6. quick and confident, 7. say or express (an opinion etc.) formally, 8. exactness or correctness.
Απάντηση:
- Αντιστοίχιση κάθε λέξης με τη σωστή σημασία της.
Σύνοψη: a-5 (remarkably=considerably). b-7 (state=say or express formally). c-8 (accuracy=exactness or correctness). d-1 (pitfall=mistake that can easily be made). e-3 (crucial=of decisive importance). f-6 (crisp=quick and confident). g-4 (entire=whole). h-2 (brilliant=causing admiration; very clever).
Άσκηση 5 (σελ. 108)
Ερώτηση: Based on the text, say whether the following statements are True or False. a. In business, most professional people have a complicated way of checking a direct mail letter. b. The length of the sales letters is the prime indicator of professionalism. c. A bad long letter is always better than a good short one. d. The beginning and the end of a letter are of primary importance. e. The letter should come straight out with what is being offered and it should be persuasive. f. The deal or offer must be mentioned in the last two paragraphs. g. A post-script gets read last. h. A post-script should repeat the deal or the offer.
Απάντηση:
- Σύγκριση κάθε πρότασης με το κείμενο της σελ. 106-107.
Σύνοψη: a. False (το κείμενο λέει «remarkably simple way», όχι «complicated»). b. True. c. False (δεν σημαίνει ότι είναι πάντα καλύτερη). d. True. e. True. f. False (πρέπει να είναι στις πρώτες παραγράφους, όχι στις τελευταίες δύο). g. False (συχνά διαβάζεται πρώτο, όχι τελευταίο). h. True.
