Λύσεις — Κεφάλαιο 61: Make the Most of a Good Mix (σελ. 295-298) – ENGLISH FOR OFFICE CLERKS Β ΕΠΑΛ

Λύσεις — Κεφάλαιο 61: Make the Most of a Good Mix

Ενδεικτικές λύσεις των 13 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 295-298): 8 ερωτήσεις κατανόησης/κρίσεως (A. Questions) + 5 κλειστές ασκήσεις λεξιλογίου/γραμματικής (B. Exercises).

Ερώτηση 1 (σελ. 296)

Ερώτηση: Which is one of the most adaptable marketing tools?

Απάντηση:

• Αυτούσιο (σελ. 295): «Effective public relations is one of the most adaptable marketing tools».

Σύνοψη: (ενδεικτική) Effective public relations is one of the most adaptable marketing tools.

Ερώτηση 2 (σελ. 296)

Ερώτηση: What do advertising and product publicity seek?

Απάντηση:

• Αυτούσιο (σελ. 295): «Both seek to educate, persuade, motivate and create awareness and an incentive to buy».

Σύνοψη: (ενδεικτική) Both seek to educate, persuade, motivate and create awareness and an incentive to buy.

Ερώτηση 3 (σελ. 296)

Ερώτηση: What is advertising's plus?

Απάντηση:

• Αυτούσιο (σελ. 296): «Advertising's plus is the control of the message, of its positioning and of its reach and frequency».

Σύνοψη: (ενδεικτική) Advertising's plus is the control of the message, of its positioning and of its reach and frequency.

Ερώτηση 4 (σελ. 296)

Ερώτηση: What does the audience know about ads?

Απάντηση:

• Αυτούσιο (σελ. 296): «The audience knows that ads are paid for».

Σύνοψη: (ενδεικτική) The audience knows that ads are paid for.

Ερώτηση 5 (σελ. 296)

Ερώτηση: What happens when an advertising message appears in editorial form?

Απάντηση:

• Αυτούσιο (σελ. 296): «when the same message appears in editorial form, it's more easily believed and accepted».

Σύνοψη: (ενδεικτική) When the same message appears in editorial form, it's more easily believed and accepted.

Ερώτηση 6 (σελ. 296)

Ερώτηση: Why is "public relations" advantageous to advertising?

Απάντηση:

• Αυτούσιο (σελ. 296): «Public relations can bridge the gaps between schedules or, continue throughout a campaign period... it provides the ideal opportunity to expand upon the benefits promised by the product».

Σύνοψη: (ενδεικτική) Because public relations can bridge the gaps between advertising schedules or continue throughout a campaign period, and, being less subject to the limitations of time and space, it provides the ideal opportunity to expand upon the benefits promised by the product.

Ερώτηση 7 (σελ. 296)

Ερώτηση: What do public relations provide?

Απάντηση:

• Αυτούσιο (σελ. 296): «public relations can provide the platform to communicate all the aspects of the sales that do not fit within the confines of an ad».

Σύνοψη: (ενδεικτική) Public relations can provide the platform to communicate all the aspects of the sales that do not fit within the confines of an ad.

Ερώτηση 8 (σελ. 296)

Ερώτηση: Discuss; in your opinion, which are the necessary qualities needed for a person involved in the field of public relations?

Απάντηση:

• Σύνθεση από το κείμενο (σελ. 295-296): υψηλή αξιοπιστία, προσαρμοστικότητα, ικανότητα ενσωμάτωσης στο συνολικό πλάνο μάρκετινγκ.

Σύνοψη: (ενδεικτική) In my opinion, a person involved in public relations needs to be reliable and honest (since high credibility is the most important contribution of public relations), adaptable, able to cooperate with the rest of the marketing plan, and good at communicating, so that he or she can present all the aspects of a product clearly.

Κριτήρια αξιολόγησης:

• Ερώτηση κρίσεως/σύνθεσης, ενδεικτική απάντηση.

Άσκηση 1 (σελ. 296)

Ερώτηση: Use the correct form of the adjectives in brackets. a. Public Relations' ………..…... contribution is high credibility. (important) b. A message in editorial form is ……..……... to believe. (easy) c. Her problem was ……..……... than we had thought. (serious) d. You are too fat. Can't you eat …..………... ? (little) e. The ………..…... she grows, the ……..……... she becomes. (much, beautiful) f. Why did they choose him and not me for the job? I'm as ……..……... as he is. (skillful) g. It's the ……..…... and …..………... film I've ever seen. (bad, boring) h. Who is the ………..…... person you know? (clever)

Απάντηση:

• Έλεγχος βαθμών επιθέτου: υπερθετικός με «the...est/most», συγκριτικός με «than», ισοβαθμία με «as...as», correlative comparative «the more..., the more...».

Σύνοψη: a. most important. b. easier. c. more serious. d. less. e. more, more beautiful. f. skillful (ή skilful). g. worst, most boring. h. cleverest.

Κριτήρια αξιολόγησης:

• Στο b ταιριάζει ο συγκριτικός «easier» (το κείμενο: «more easily believed»)· στο f μετά το «as ... as» μένει ο θετικός βαθμός.

Άσκηση 2 (σελ. 297)

Ερώτηση: Join the sentences using the conjunctions given below: while, although, because, but, as, since. a. He can't know the answer. He has never read the book. b. We are early. Let's have a drink first. c. She never tells lies. She is afraid of her father. d. She is poor. She spends a lot. e. The children are naughty. They are polite. f. Mary was doing her homework. She was listening to music at the same time.

Απάντηση:

• Κάθε ζεύγος προτάσεων ενώνεται λογικά με τον κατάλληλο σύνδεσμο αιτίας/αντίθεσης/χρόνου.

Σύνοψη: (ενδεικτική) a. He can't know the answer, since/because he has never read the book. b. As we are early, let's have a drink first. c. She never tells lies, because she is afraid of her father. d. Although she is poor, she spends a lot. e. The children are naughty, but polite. f. Mary was doing her homework while she was listening to music.

Άσκηση 3 (σελ. 297)

Ερώτηση: The word in capitals at the end of each of the sentences can be used to form a word that fits suitably in the blank space. Fill in each blank in this way. a. There is a ……..……... that there is life on other planets. BELIEVE b. The ……..……... of the product increases day by day as it has been well advertised. PUBLIC c. ……..……... are often necessary when talking about advertising costs. LIMIT d. Success is sometimes based on the ……..……... an ad appears on TV. FREQUENT e. ……..……... costs must be cut off. We are running short of capital. PRODUCE f. His ……..……... way of expressing his ideas has made him a successful politician. PERSUADE

Απάντηση:

• Παραγωγή ονοματικών/επιθετικών τύπων από τη ρίζα κάθε λέξης.

Σύνοψη: a. belief. b. publicity. c. Limitations. d. frequency. e. Production. f. persuasive.

Άσκηση 4 (σελ. 297)

Ερώτηση: Complete the table below. (Verb — Noun — Adjective) ……….. — ……….. — effective; ……….. — ……….. — public; ……….. — ……….. — adaptable; ……….. — ……….. — distributive; ……….. — ……….. — complementary; ……….. — ……….. — complete; ……….. — ……….. — persuasive; ……….. — ……….. — contributory; ……….. — ……….. — credible; ……….. — ……….. — continuous; ……….. — ……….. — limited; ……….. — ……….. — communicative.

Απάντηση:

• Κάθε σειρά συμπληρώνεται με τα τρία παράγωγα (ρήμα/ουσιαστικό/επίθετο) της ίδιας ρίζας.

Σύνοψη: (ενδεικτική) effect — effect/effectiveness — effective. publicize — publicity — public. adapt — adaptation — adaptable. distribute — distribution — distributive. complement — complement — complementary. complete — completion — complete. persuade — persuasion — persuasive. contribute — contribution — contributory. credit — credibility — credible. continue — continuation — continuous. limit — limitation — limited. communicate — communication — communicative.

Κριτήρια αξιολόγησης:

• Το ρήμα της ρίζας του «effective» είναι το «effect» (= πραγματοποιώ), όχι το «affect» (= επηρεάζω).

Άσκηση 5 (σελ. 298)

Ερώτηση: Find the words in the text meaning the following: a. way of treating and thinking of each other; connections. b. joined to something else so as to form a whole. c. advantage; profit; good effect. d. the business of bringing someone or something to (favourable) public notice, esp. for purposes of gain. e. supplying what is lacking; completion. f. an encouragement to greater activity; motivation. g. the people listening to or watching a performance, speech, television show, etc. h. (to) increase in activity; cause interest. i. moving from a state of high activity to a state of low activity. j. plans for a certain future time.

Απάντηση:

• Κάθε ορισμός αντιστοιχεί σε λέξη του κειμένου της σελ. 295-296.
• b: «joined to something else so as to form a whole» = integrated («when it is integrated with the rest of the marketing plan»)· e: «supplying what is lacking; completion» = complementary («complementary selling tools»).

Σύνοψη: a. relations. b. integrated. c. benefit. d. publicity. e. complementary. f. incentive. g. audience. h. stimulate. i. downturn(s). j. schedules.