Λύσεις — Κεφάλαιο 23: Specialists on Call (σελ. 114) – ENGLISH FOR OFFICE CLERKS Β ΕΠΑΛ
Λύσεις — Κεφάλαιο 23: Specialists on Call
Ενδεικτικές λύσεις των 13 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 114-117): 8 ερωτήσεις κατανόησης (A. Questions) + 5 κλειστές ασκήσεις επιθέτων/rewrite/παραγωγής λέξεων/προθέσεων/matching (Β. Exercises).
Ερώτηση 1 (σελ. 114)
Ερώτηση: Why hasn't the telephone been exploited as a selling tool by the marketing fraternity?
Απάντηση:
- Αυτούσιο (σελ. 114): «The telephone has not been exploited as a selling tool by the marketing fraternity, to the same extent as the direct mail, in part at least, because it is more difficult to control».
Σύνοψη: (ενδεικτική) Because it is more difficult to control than direct mail.
Ερώτηση 2 (σελ. 114)
Ερώτηση: What does it require?
Απάντηση:
- Αυτούσιο (σελ. 114): «It also requires more skill than many expect».
Σύνοψη: (ενδεικτική) It requires more skill than many expect.
Ερώτηση 3 (σελ. 114)
Ερώτηση: How can it be useful?
Απάντηση:
- Αυτούσιο (σελ. 114): «When used sensitively, the phone can be a potent sales tool. It can cut the cost of the existing customer and potential customer alike».
Σύνοψη: (ενδεικτική) When used sensitively, it can be a potent sales tool and it can cut the cost of existing and potential customers alike.
Ερώτηση 4 (σελ. 114)
Ερώτηση: In what way can it save time?
Απάντηση:
- Αυτούσιο (σελ. 114): «save valuable time by cancelling journeys that will not result in new business».
Σύνοψη: (ενδεικτική) It can save valuable time by cancelling journeys that will not result in new business.
Ερώτηση 5 (σελ. 114)
Ερώτηση: Which is the particular advantage of telephone marketing over other forms of direct promotion?
Απάντηση:
- Αυτούσιο (σελ. 114): «a particular advantage of telephone marketing over other forms of direct promotion is that it is easily monitored, and can, therefore, be readily refined on the basis of feedback».
Σύνοψη: (ενδεικτική) It is easily monitored and can, therefore, be readily refined on the basis of feedback during the course of a campaign.
Ερώτηση 6 (σελ. 114)
Ερώτηση: Can a telephone call substitute a letter?
Απάντηση:
- Αυτούσιο (σελ. 114): «telephone marketing must not be seen as an alternative to direct mail. A call can be followed up with more details in a letter».
Σύνοψη: (ενδεικτική) No, it can't. Telephone marketing must not be seen as an alternative to direct mail; a call can be followed up with more details in a letter.
Ερώτηση 7 (σελ. 114)
Ερώτηση: What can businessmen use the telephone for?
Απάντηση:
- Αυτούσιο (σελ. 114): «if and when you want to keep in touch with customers, to ensure they were happy with the service being offered, to iron out problems quickly, and to ensure that satisfied customers have stayed with the company».
Σύνοψη: (ενδεικτική) To keep in touch with customers, to ensure they are happy with the service being offered, to iron out problems quickly and to ensure that satisfied customers stay with the company.
Ερώτηση 8 (σελ. 114)
Ερώτηση: What is «telephone marketing» thought to be?
Απάντηση:
- Αυτούσιο (σελ. 114): «Telephone marketing is a bold step to take because you're often taking people from a passive role to a more aggressive stance. And that takes time to work».
Σύνοψη: (ενδεικτική) It is thought to be a bold step, because it takes people from a passive role to a more aggressive stance, and that takes time to work.
Άσκηση 1 (σελ. 115)
Ερώτηση: Write the correct form of the adjectives. Positive/Comparative/Superlative: a. …………....... / more difficult / …………....... . b. new / …………....... / …………....... . c. important / …………....... / …………....... . d. …………....... / broader / …………....... . e. many / …………....... / …………....... .
Απάντηση:
- Κανόνες σχηματισμού: μονοσύλλαβα +er/+est, πολυσύλλαβα more/most, ανώμαλα (many→more→most).
Σύνοψη: a. difficult / more difficult / most difficult. b. new / newer / newest. c. important / more important / most important. d. broad / broader / broadest. e. many / more / most.
Άσκηση 2 (σελ. 115)
Ερώτηση: Rewrite the sentences (using the new beginnings) without changing their meaning. a. It requires more skill than many expect. More skill... b. We easily monitor the telephone. The telephone... c. We must not see telephone marketing as an alternative to direct mail. Telephone marketing... d. People can use the phone to iron out problems. The phone...
Απάντηση:
- Μετατροπή ενεργητικής σε παθητική φωνή ή αλλαγή υποκειμένου διατηρώντας το νόημα.
Σύνοψη: a. More skill is required than many expect. b. The telephone is easily monitored (by us). c. Telephone marketing must not be seen as an alternative to direct mail. d. The phone can be used (by people) to iron out problems.
Άσκηση 3 (σελ. 115)
Ερώτηση: Complete each sentence with a word formed from the word in capitals. a. The phone can save …….…… time. VALUE. b. Everybody admired the painting and said that the artist was very …….…… . SKILL. c. The …….…… of the government were really admirable. ACHIEVE. d. The phone can be used to achieve broader marketing …….…… . OBJECT. e. The phone can be used if you want to keep in touch with …….…… . CUSTOM.
Απάντηση:
- Σχηματισμός λέξης με το κατάλληλο επίθημα από τη ρίζα σε κεφαλαία.
Σύνοψη: a. valuable. b. skilful. c. achievements. d. objectives. e. customers.
Άσκηση 4 (σελ. 115)
Ερώτηση: Fill in the blanks with the missing prepositions and write the suitable form of the verbs in brackets. a. The telephone …………....... (not exploit) fully as a selling tool …………....... the market fraternity yet. b. When …………....... (use) sensitively, the phone can …………....... (be) a helpful device. c. The phone can save valuable time …………....... …………....... (cancel) journeys that …………....... (not result) ……… new business. d. A point …………....... (emphasise) is that an advantage …………....... telephone marketing …………....... other forms …………....... direct promotion is that it easily …………....... (monitor). e. It can also readily …………....... (refine) the basis …………....... feedback during the course …………....... a campaign. f. A call, of course, can …………....... (follow) …………....... …………....... more detail …………....... a letter. g. A phone can …………....... (use) …………....... keep …………....... touch …………....... customers and …………....... (ensure) that they …………....... (be) happy …………....... the service …………....... (offer). h. Telephone marketing …………....... (take) people …………....... a passive role …………....... a more aggressive attitude.
Απάντηση:
- Συνδυασμός παθητικής φωνής/χρόνων και πάγιων προθέσεων του κειμένου (σελ. 114): exploited by, by cancelling, result in, advantage of … over, on the basis of, followed up with … in a letter, keep in touch with, happy with, from … to.
Σύνοψη: a. hasn't been exploited / by. b. used / be. c. by / cancelling / won't (will not) result / in. d. to emphasise / of / over / of / is monitored. e. be refined / on / of. f. be followed / up / with / in. g. be used / to / in / with / ensure / are / with / offered (being offered). h. takes / from / to.
Άσκηση 5 (σελ. 116)
Ερώτηση: Match the following so as to form fifteen pairs of synonyms. a. exploit, b. extent, c. require, d. sensitively, e. potent, f. potential, g. cancel, h. monitor, i. readily, j. refine, k. feedback, l. shifting, m. keep in touch, n. iron out, o. stance — 1. cleverly; skillfully, 2. handle; tackle, 3. information given, 4. solve, 5. amount; degree, 6. attitude, 7. need; demand, 8. instantly; quickly, 9. powerful; strong, 10. contact, 11. possible; probable, 12. promoting, 13. improve, 14. call off, 15. use or develop fully so as to get profit.
Απάντηση:
- Αντιστοίχιση κάθε λέξης με τη σωστή σημασία της, με βάση το κείμενο και το Λεξιλόγιο της ενότητας (σελ. 116-117).
Σύνοψη: a-15 (exploit=use fully for profit). b-5 (extent=amount, degree). c-7 (require=need, demand). d-1 (sensitively=cleverly, skillfully). e-9 (potent=powerful, strong). f-11 (potential=possible, probable). g-14 (cancel=call off). h-2 (monitor=handle, tackle). i-8 (readily=instantly, quickly). j-13 (refine=improve). k-3 (feedback=information given). l-12 (shifting=promoting). m-10 (keep in touch=contact). n-4 (iron out=solve). o-6 (stance=attitude).
