Ενδεικτικές λύσεις των 6 ερωτήσεων κατανόησης (A. Questions) και των 5 κλειστών ασκήσεων λεξιλογίου/γραμματικής (Β. Exercises) της ενότητας (σελ. 338-340).

Οι απαιτούμενες ιδιότητες κάθε προώθησης

Ερώτηση: What should all promotions be?

Απάντηση:

Αυτούσιο (σελ. 337): «All promotions should be legal decent, honest and truthful.»

Σύνοψη: All promotions should be legal, decent, honest and truthful.

Κριτήρια αξιολόγησης:

Η απάντηση βρίσκεται αυτολεξεί στο κείμενο.

Πνεύμα και γράμμα του κώδικα

Ερώτηση: Is the code to be applied only in its spirit?

Απάντηση:

Αυτούσιο (σελ. 338): «The Code is to be applied in its spirit as well as in its letter with the aim of eliminating practices which might lead sales promotion into disrepute.»

Σύνοψη: No, it isn't. The Code is to be applied in its spirit as well as in its letter.

Κριτήρια αξιολόγησης:

Ξεκίνα με No, it isn't.

Τήρηση θεμιτού ανταγωνισμού

Ερώτηση: What should all sales promotions adhere to?

Απάντηση:

Αυτούσιο (σελ. 338): «All sales promotions should adhere to the principles of fair competition.»

Σύνοψη: All sales promotions should adhere to the principles of fair competition.

Κριτήρια αξιολόγησης:

Η απάντηση βρίσκεται αυτολεξεί στο κείμενο.

Εμπιστοσύνη καταναλωτών

Ερώτηση: Should any promoter abuse the trust of consumers?

Απάντηση:

Αυτούσιο (σελ. 338): «No promoter should abuse the trust of consumers or exploit their lack of experience.»

Σύνοψη: No, no promoter should abuse the trust of consumers or exploit their lack of experience.

Κριτήρια αξιολόγησης:

Ξεκίνα με No.

Χαρακτηριστικά ειλικρινούς παρουσίασης

Ερώτηση: What should the presentation of a promotion be, so as not to mislead the people?

Απάντηση:

Αυτούσιο (σελ. 338): «The presentation of a promotion should be clear and honest, and should not be likely to mislead those who are addressed to.»

Σύνοψη: It should be clear and honest, so as not to mislead the people it is addressed to.

Κριτήρια αξιολόγησης:

Η απάντηση βρίσκεται σχεδόν αυτολεξεί στο κείμενο.

Λόγος ταχείας/αποτελεσματικής διαχείρισης

Ερώτηση: Why should the administration of promotions be prompt and efficient?

Απάντηση:

Αυτούσιο (σελ. 338): «The administration of promotions should be prompt and efficient, so that consumers are given no grounds for justified complaint.»

Σύνοψη: (ενδεικτική) So that consumers are given no grounds for justified complaint.

Κριτήρια αξιολόγησης:

Χρησιμοποίησε τη δομή 'so that...'.

Εύρεση συνώνυμων λέξεων στο κείμενο

Ερώτηση: Find the words in the text which have the same meaning as the following: a. allowed or made by law b. rules c. used; followed d. purpose; target; goal e. loss or lack of people's good opinion f. continue to follow or remain loyal to g. put to wrong use; use badly h. carried out i. cause j. not suitable k. done quickly l. producing a satisfactory result; effective

Απάντηση:

a. legal
b. principles
c. applied
d. aim
e. disrepute
f. adhere (to)
g. abuse/exploit
h. conducted
i. provoke
j. inappropriate
k. prompt
l. efficient

Σύνοψη: a. legal, b. principles, c. applied, d. aim, e. disrepute, f. adhere, g. abuse/exploit, h. conducted, i. provoke, j. inappropriate, k. prompt, l. efficient.

Κριτήρια αξιολόγησης:

Κάθε ορισμός αντιστοιχεί σε ΜΙΑ λέξη αυτολεξεί από το κείμενο.

must / should / ought to

Ερώτηση: Rewrite the following sentences using must, should, ought to. a. All sales promotions ought to be legal. b. Promoters should not exploit the consumers' lack of experience. c. The presentation of a promotion should be clear and honest. d. Promoters ought to ensure that advertising and promotional material are appropriate. e. The promoter must be responsible for all aspects of promotion.

Απάντηση:

a. All sales promotions should/must be legal.
b. Promoters ought not to exploit the consumers' lack of experience.
c. The presentation of a promotion ought to be clear and honest.
d. Promoters should ensure that advertising and promotional material are appropriate.
e. The promoter should/ought to be responsible for all aspects of promotion.

Σύνοψη: (ενδεικτική) a. should/must be legal. b. ought not to exploit... c. ought to be clear and honest. d. should ensure... e. should/ought to be responsible...

Κριτήρια αξιολόγησης:

Must, should και ought to εκφράζουν όλα υποχρέωση/σύσταση — εναλλάσσονται σχεδόν ελεύθερα εδώ.
Ενδεικτική απάντηση — δεκτή οποιαδήποτε λογική εναλλαγή των τριών τροπικών ρημάτων.

Σωστό ή Λάθος

Ερώτηση: Tick where you think the sentences are true or false. a. Only some sales promotions should adhere to the principles of fair competition. b. Promoters are permitted to abuse the trust of consumers. c. Promotions should provoke violent or antisocial behaviour. d. The administration of promotions must be prompt and efficient. e. The promoter is responsible for every aspect of a promotion.

Απάντηση:

a. False — ALL sales promotions should adhere to fair competition, not just some.
b. False — no promoter should abuse the trust of consumers.
c. False — promotions should NOT provoke violent or antisocial behaviour.
d. True — this is stated directly in the text.
e. True — the prime responsibility rests with the promoter.

Σύνοψη: a. False, b. False, c. False, d. True, e. True.

Κριτήρια αξιολόγησης:

Πρόσεξε τις λέξεις-παγίδες: 'only some' (a) και 'should provoke' (c) αντιστρέφουν το νόημα του κειμένου.

Ουσιαστικό-Επίθετο-Επίρρημα

Ερώτηση: Fill in the gaps in the table below. Adjective → Noun, Adverb: legal, decent, honest, truthful, (adverb: fairly), (adverb: honourably), (noun: trust) → adjective/adverb, violent, clear, inappropriate, efficient.

Απάντηση:

legal → legality / legally
decent → decency / decently
honest → honesty / honestly
truthful → truth/truthfulness / truthfully
fair → fairness / fairly
honourable → honour / honourably
trust → trustful/trusting / trustingly
violent → violence / violently
clear → clarity / clearly
inappropriate → inappropriateness / inappropriately
efficient → efficiency / efficiently

Σύνοψη: (ενδεικτική) legality/legally, decency/decently, honesty/honestly, truth(fulness)/truthfully, fairness/fairly, honour/honourably, trust→trustful/trustingly, violence/violently, clarity/clearly, inappropriateness/inappropriately, efficiency/efficiently.

Κριτήρια αξιολόγησης:

Η σειρά 'trust' δίνεται ήδη ως ουσιαστικό στην άσκηση — συμπλήρωσε το αντίστοιχο επίθετο/επίρρημα.

Μετοχή Ενεστώτα/Παρελθόντος

Ερώτηση: Fill in the blanks of the sentences with the Present or the Past Participle of the verbs in brackets. a. The basic principles (apply) ... to the sales promotions should be strictly followed. b. The trust of consumers should not be (abuse) ... by the sales promoters. c. Sales promotions ought to be (design) ... so as not to cause any avoidable disappointment. d. If promotions are (damage) ... one's property, it is sure that they have failed their aim. e. The presentation of a promotion should not be (mislead) ... . f. Advertising should not reach the people for whom the promotion (concern) ... may be inappropriate. g. Consumers must not be (give) ... reasons for (justify) ... complaints. h. The Code is to be (apply) ... accurately with the aim of eliminating wrong practices.

Απάντηση:

a. applying (Present Participle, ενεργητική μετοχή: 'the principles applying to...')
b. abused (Past Participle, παθητική: 'should not be abused')
c. designed (Past Participle, παθητική: 'ought to be designed')
d. damaging (Present Participle: 'if promotions are damaging one's property')
e. misleading (Present Participle ως επίθετο: 'should not be misleading')
f. concerned (Past Participle, πάγια φράση: 'the promotion concerned')
g. given (Past Participle, παθητική: 'must not be given')· justified (Past Participle: 'justified complaints')
h. applied (Past Participle, παθητική: 'is to be applied')

Σύνοψη: (ενδεικτική) a. applying, b. abused, c. designed, d. damaging, e. misleading, f. concerned, g. given / justified, h. applied.

Κριτήρια αξιολόγησης:

Παθητική κατασκευή (be + Past Participle) στα b, c, g, h.
Ενεργητική/περιγραφική μετοχή ενεστώτα (Present Participle) στα a, d, e.
Η φράση 'the promotion concerned' (f) είναι πάγια έκφραση = «η εν λόγω/υπό συζήτηση προώθηση».

Προηγούμενο Στοιχείο

Επιστροφή στην Ενότητα

Επόμενο Στοιχείο