Ενδεικτικές λύσεις των 11 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 273-277): 6 ερωτήσεις κατανόησης (A. Questions) + 5 κλειστές ασκήσεις λεξιλογίου/γραμματικής (B. Exercises).

Ερώτηση 1 (σελ. 274)

Ερώτηση: What is the significance of TV advertisements as compared to other forms of ads?

Απάντηση:

Στο κείμενο (σελ. 273): «television, unlike other media, is viewed in a special way».

Σύνοψη: (ενδεικτική) Its significance lies in the fact that television, unlike other media, is viewed in a special way: if viewers don't like a commercial, they can easily switch their attention to another one, turn to another activity or change channels.

Ερώτηση 2 (σελ. 274)

Ερώτηση: What can you do if you don't like the commercials in a break?

Απάντηση:

Στο κείμενο (σελ. 273-274): «you can switch your attention to another instead... divert your attention to another activity... or channel hopping».

Σύνοψη: (ενδεικτική) You can switch your attention to another commercial, divert your attention to another activity (making tea, going to the loo, etc.) or engage in channel hopping ("walking the box").

Ερώτηση 3 (σελ. 274)

Ερώτηση: How do boring commercials affect good ones?

Απάντηση:

Στο κείμενο (σελ. 274): «boring, repetitive, meaningless commercials don't help good ones to stand out – they can actually kill a whole commercial break».

Σύνοψη: (ενδεικτική) They don't help good ones to stand out; they can actually kill a whole commercial break.

Ερώτηση 4 (σελ. 274)

Ερώτηση: Can the television companies do anything about the bad ads?

Απάντηση:

Στο κείμενο (σελ. 274): «There's very little the television companies can do about this, apart from scheduling bad ads at the end of the break or possibly restricting the number of times a particular commercial can be shown».

Σύνοψη: (ενδεικτική) Very little. They can only schedule bad ads at the end of the break or possibly restrict the number of times a particular commercial can be shown.

Ερώτηση 5 (σελ. 274)

Ερώτηση: Who is responsible for them?

Απάντηση:

Στο κείμενο (σελ. 274): «The responsibility lies fairly and squarely with advertisers and their agencies».

Σύνοψη: (ενδεικτική) The advertisers and their agencies.

Ερώτηση 6 (σελ. 274)

Ερώτηση: What does television advertising need to do?

Απάντηση:

Στο κείμενο (σελ. 274): «Television advertising needs to provide a reward for the viewer as well as, not instead of, selling the advertised product».

Σύνοψη: (ενδεικτική) It needs to provide a reward for the viewer as well as, not instead of, selling the advertised product.

Άσκηση 1 (σελ. 274)

Ερώτηση: Choose the right answer. a. Significance means: 1. enthusiasm, 2. beauty, 3. importance. b. A commercial is: 1. a film, 2. a book, 3. an ad. c. If something irritates you: 1. it makes you nervous, 2. it calms you down, 3. it pleases you. d. Divert in the text means: 1. swim, 2. transfer, 3. play. e. A boring film is: 1. an interesting film, 2. a dull film, 3. a funny film. f. Creative content is: 1. limited content, 2. useful content, 3. dull content. g. A reward for the viewer is: 1. a benefit for the viewer, 2. money for the viewer, 3. a medal for the viewer.

Απάντηση:

Κάθε ορισμός αντιστοιχεί στη σωστή επιλογή με βάση τη σημασία της λέξης στο κείμενο.

Σύνοψη: a-3 (importance). b-3 (an ad). c-1 (it makes you nervous). d-2 (transfer). e-2 (a dull film). f-2 (useful content). g-1 (a benefit for the viewer).

Άσκηση 2 (σελ. 275)

Ερώτηση: Based on the text, complete the sentences. a. If a commercial bores you, you can......... b. Commercials which are ……….. can actually destroy the whole commercial break. c. If the commercials are bad, the television companies can restrict.......... d. Advertisers are wrong if they …………… regardless of the nature of the content. e. If TV ads are interesting, they provide.........

Απάντηση:

Κάθε πρόταση συμπληρώνεται με βάση τις αντίστοιχες πληροφορίες του κειμένου (σελ. 273-274).

Σύνοψη: (ενδεικτική) a. switch your attention to another commercial, divert your attention to another activity or engage in channel hopping. b. boring, repetitive, meaningless. c. the number of times a particular commercial can be shown. d. assume that the power of TV gives commercials the right to be seen. e. a reward for the viewer.

Άσκηση 3 (σελ. 275)

Ερώτηση: Fill in the blanks with the Gerund or Infinitive of the verb in the brackets. a. If the ad is not to my ……., I never watch it. (LIKE) b. ……. TV can be a very dull experience. (WATCH) c. If you don't stand by me when I need you, how do you expect me ……. you? (HELP) d. The agencies have ……. the reality about TV ……. . (RECOGNISE), (VIEW) e. Television ……. ought ……. a reward for the viewers. (ADVERTISE), (OFFER)

Απάντηση:

a. «to my liking» (πάγια φράση). b. gerund ως υποκείμενο. c. expect + to-infinitive. d. have + to-infinitive / gerund. e. ought to + infinitive.

Σύνοψη: a. liking. b. Watching. c. to help. d. to recognise / viewing. e. advertising / to offer.

Άσκηση 4 (σελ. 276)

Ερώτηση: Fill in the following table: VERB — NOUN — ADJECTIVE: ……. — significance — ……. · ……. — attention — ……. · ……. — activity — ……. · ……. — ……. — repetitive · recognize — ……. — ……. · ……. — ……. — creative · ……. — product — ……. .

Απάντηση:

Κάθε σειρά συμπληρώνεται με τα τρία παράγωγα (ρήμα/ουσιαστικό/επίθετο) της ίδιας ρίζας.

Σύνοψη: (ενδεικτική) signify — significance — significant. attend — attention — attentive. act — activity — active. repeat — repetition — repetitive. recognize — recognition — recognizable. create — creation — creative. produce — product — productive.

Άσκηση 5 (σελ. 276)

Ερώτηση: Fill in the blanks with the correct prepositions. a. The significance ……… TV lies ……… the fact that it is viewed ……… a special way. b. If you can't bear ……… watch the programme, you can divert your attention ……… another activity. c. Apart ……… scheduling bad ads ……… the end ……… the break, there's very little the TV companies can do. d. TV advertising needs ……… provide a reward ……… the viewer ……… well as, not instead ………, selling the advertised product.

Απάντηση:

Πάγιες προθέσεις: significance of, lies in, in a special way, bear to, divert to, apart from, at the end of, needs to, reward for, as well as, instead of.

Σύνοψη: a. of / in / in. b. to / to. c. from / at / of. d. to / for / as / of.