Λύσεις — Κεφάλαιο 60: The Price of Publicity (σελ. 291-294) – ENGLISH FOR OFFICE CLERKS Β ΕΠΑΛ

Λύσεις — Κεφάλαιο 60: The Price of Publicity

Ενδεικτικές λύσεις των 11 φιλτραρισμένων ασκήσεων της ενότητας (σελ. 291-294): 6 ερωτήσεις κατανόησης/κρίσεως (A. Questions) + 5 κλειστές ασκήσεις λεξιλογίου/γραμματικής (B. Exercises).

Ερώτηση 1 (σελ. 292)

Ερώτηση: How much can you pay a PR consultant an hour?

Απάντηση:

• Αυτούσιο (σελ. 291): «You can pay £150 an hour for a PR consultant's time, or only £15».

Σύνοψη: (ενδεικτική) You can pay £150 an hour for a PR consultant's time, or only £15.

Ερώτηση 2 (σελ. 292)

Ερώτηση: What does your choice depend on?

Απάντηση:

• Αυτούσιο (σελ. 291): «Which you choose, obviously depends on the task in hand».

Σύνοψη: (ενδεικτική) Your choice obviously depends on the task in hand.

Ερώτηση 3 (σελ. 292)

Ερώτηση: What is the client to make sure?

Απάντηση:

• Αυτούσιο (σελ. 291): «it's down to the client to make sure he gets what he pays for, and he needs what he gets».

Σύνοψη: (ενδεικτική) The client is to make sure that he gets what he pays for, and that he needs what he gets.

Ερώτηση 4 (σελ. 292)

Ερώτηση: What causes grumbles, sometimes fierce ones, between the client and the ad agency?

Απάντηση:

• Αυτούσιο (σελ. 291): «the ad agency's responsibility for commissioning the commercial, and the methods it uses for charging the client».

Σύνοψη: (ενδεικτική) The ad agency's responsibility for commissioning the commercial and the methods it uses for charging the client.

Ερώτηση 5 (σελ. 292)

Ερώτηση: What is "a poor ad but the right strategy" preferable to?

Απάντηση:

• Αυτούσιο (σελ. 291): «'A poor ad but the right strategy' is preferable to a 'well made ad and the wrong strategy'».

Σύνοψη: (ενδεικτική) It is preferable to "a well made ad and the wrong strategy".

Ερώτηση 6 (σελ. 292)

Ερώτηση: If you ran a business how much would you spend on publicity? Do you think it plays an influential role as far as the success of a business is concerned? Discuss.

Απάντηση:

• Σύνθεση από το κείμενο (σελ. 291): «the answer is to spend nothing on publicity, until we have sorted out what we want to achieve».

Σύνοψη: (ενδεικτική) If I ran a business, I would first sort out what I wanted to achieve and then decide how much to spend on publicity, according to the task in hand, as the text suggests. Yes, I think publicity plays an influential role in the success of a business, but only when it is related to the right strategy; otherwise the money is wasted.

Κριτήρια αξιολόγησης:

• Ερώτηση κρίσεως/υποθετική, ενδεικτική απάντηση.

Άσκηση 1 (σελ. 292)

Ερώτηση: Fill in the blanks with the correct prepositions. a. He spends a lot of money …………............. books. b. He paid a lot of money …………............. his new PC. c. I didn't want you to influence their decision. It's ………….. ………….. them to make sure what they need. d. Your story doesn't relate …………............. the one your brother told me. e. A good book is preferable …………............. a dull film on TV. f. At the post-office all letters are sorted …………............. before they leave for their destination. g. We are terribly busy putting prices …………............. the new products. h. I know you will not be unworthy of my faith …………............. you.

Απάντηση:

• Πάγιες προθέσεις: spend money on, pay for, it's down to sb, relate to, preferable to, sort out, put a price on, faith in.

Σύνοψη: a. on. b. for. c. down to. d. to. e. to. f. out. g. on. h. in.

Άσκηση 2 (σελ. 293)

Ερώτηση: Match the words on the left with the ones on the right so that you make ten pairs of synonyms: 1. obviously, 2. client, 3. notable, 4. grumble, 5. fierce, 6. gain, 7. purpose, 8. overall, 9. faith, 10. strategy — with: a. violent, b. evidently, c. complaint, d. general, e. trust, f. tactics, g. obtain, h. remarkable, i. customer, j. aim.

Απάντηση:

• Κάθε λέξη αντιστοιχεί σε ένα συνώνυμό της βάσει της σημασίας της στο κείμενο της σελ. 291-292.

Σύνοψη: 1-b (obviously=evidently). 2-i (client=customer). 3-h (notable=remarkable). 4-c (grumble=complaint). 5-a (fierce=violent). 6-g (gain=obtain). 7-j (purpose=aim). 8-d (overall=general). 9-e (faith=trust). 10-f (strategy=tactics).

Άσκηση 3 (σελ. 293)

Ερώτηση: Put these words into the correct order to form sentences. a. spend, we, publicity, on, How much, should? b. nothing, spend, to, answer, publicity, on, So, is, the. c. we, be, faith, professional, after, put, But, all, must, advisers, to, our, in, our, able. d. to, pays, make, the, what, It's, client, down, for, he, sure, gets, to, he. e. strategy, made, A, is, well, ad, but, to, wrong, the, strategy, a, preferable, right, the, and, ad, poor.

Απάντηση:

• Ανασύνθεση προτάσεων του κειμένου (σελ. 291) στη σωστή σειρά λέξεων.

Σύνοψη: a. How much should we spend on publicity? b. So the answer is to spend nothing on publicity. c. But after all we must be able to put our faith in our professional advisers. d. It's down to the client to make sure he gets what he pays for. e. A poor ad but the right strategy is preferable to a well made ad and the wrong strategy.

Κριτήρια αξιολόγησης:

• Στο c οι δοσμένες λέξεις περιέχουν το «after» (όχι το «above» του κειμένου): «But after all ...».

Άσκηση 4 (σελ. 293)

Ερώτηση: Complete the following sentences with the right form of "do" or "make". a. It's up to the client to ………….. sure he gets what he pays for and he needs what he gets. b. Let's ………….. arrangements for the next meeting. c. By so ………….. you will save a good deal of money. d. He is an excellent consultant; he is ………….. for this work. e. What shall I ………….. , if I have lost my money? f. Could you ………….. me a favour? g. You have to ………….. your best, if you want to succeed. h. He hasn't ………….. up his mind yet. Should he leave his present job or not? i. Publicity has to ………….. with public relations. j. "Criterion" ………….. "criteria" in the plural.

Απάντηση:

• Πάγιες εκφράσεις με make: make sure (a), make arrangements (b), be made for (d), make up one's mind (h), make (= σχηματίζω, j).
• Πάγιες εκφράσεις με do: by doing so (c), do (e), do sb a favour (f), do one's best (g), have to do with (i).

Σύνοψη: a. make. b. make. c. doing. d. made. e. do. f. do (do me a favour). g. do. h. made. i. do (has to do with). j. makes.

Άσκηση 5 (σελ. 294)

Ερώτηση: Find the words in the text meaning the following: a. the business of bringing someone or something to (favourable) public notice. b. advertisement on television or radio. c. it's up to sb. d. placing a special order for something. e. asking in payment. f. (to) see or show a connection with. g. a particular plan for gaining success in a particular activity. h. thinking deeply about; considering with continued attention. i. strong belief; trust. j. a person who gives advice, esp. one who is often asked for advice as by a government or business.

Απάντηση:

• Κάθε ορισμός αντιστοιχεί σε λέξη του κειμένου της σελ. 291-294.

Σύνοψη: a. publicity. b. commercial. c. it's down to someone. d. commission(-ing). e. charging. f. relate. g. strategy. h. contemplate(-ing). i. faith. j. consultant/adviser.